The game, drawn in ink

From Father to Nothing · the third letter

The Game

Previously: Letting Go

Shirtsleeves to shirtsleeves in three generations. The old American proverb. Behind it sits the famous research from the seventies: three generations is roughly how long it takes to waste the wealth a founder built.

But that is a misreading. The research does not say the wealth gets wasted. It says it is unlikely that a business survives three handovers. And handing down a business is something entirely different from handing down wealth.

Wealth survives longer. Substantially longer.

Set a bar. What actually raises the standard of living of the people in a family? They have somewhere to live. Their education is taken care of. They have health care. I am very lucky to come from a European country where two of those three things are "free." Nothing is free, of course. It is paid for through taxes. But elsewhere in the world they are often very expensive, especially for poor parents.

Once parents secure housing, education, and health care for their children, more money on top of that does not lift life satisfaction much. Everything above that, the children must win for themselves.

It is a high bar and a low one at the same time. For the rich, a given. For the poor, a dream. With the handover of a business, we are talking about sums an order of magnitude larger.

Why it does not last

Why only three generations? Because the probability of success in business is small. Most businesses do not prosper over the long run. Full stop.

The world evolves. Competition evolves. The outside environment changes. And the inside changes too. At the start of a business there is more energy and drive than at the end of a productive life. For the same business model to stay profitable across several generations, it has to change. That is the paradox. Then it is no longer the same.

The moment I change the business model, I am really founding a new business. I am exposed to the same odds of success and failure all over again. And the odds say: it will more likely fail.

An opportunity for the next generation? It cuts both ways. Whoever catches the right wave wins a market advantage. Whoever misses it disappears.

Every company ends one day. The question is not whether. The question is whether you will be standing there when it happens, or your children, and whether your whole fate will depend on it.

If I had to mark the most important sentence in this chapter, it would be this one.

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